Selling unique Shuswap properties like lakefront homes or acreages requires a different approach. Buyers are often making big life decisions based on lifestyle and a better balance of their time. Here’s how to make sure your property stands out for the right reasons:
1. Showcase the Lifestyle
Don’t just list bedrooms and bathrooms. Sell the story. Professional photos and video should highlight the dock, the view, the fields, the firepit, or the easy lake access. Buyers need to see themselves there.
2. Handle the Details Upfront
Rural properties often mean wells, septic systems, easements, or ALR regulations. Have your paperwork in order and be ready to explain it clearly. A buyer who feels confident about these details is more likely to make an offer.
3. Invest in Curb Appeal, Acreages Too
Mow the fields, clear old junk, prune the trees, and make driveways accessible. For lakefront, ensure the beach area and dock are clean and safe. A little sweat equity pays big dividends when buyers arrive for a showing.
4. Price Realistically
Unique properties can be harder to comp, so work with a REALTOR® who knows the local data. Buyers are savvy, and they’ll compare your home to others, even if it’s one-of-a-kind. The right pricing strategy will create interest and urgency without leaving money on the table.
5. Market to the Right Buyers
Lake access, hobby farms, or multi-acre properties have a specific buyer pool. Targeted marketing like professional photos, virtual tours, specialized listing sites, and local connections will help you reach them.
The Shuswap remains one of BC’s best places to live, and demand for lifestyle properties is strong, even in a balanced market. With the right strategy, you can attract serious buyers ready to fall in love with your piece of paradise. If you’re thinking of selling, let’s talk about a plan that fits your goals, and your property’s unique potential.
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